Skippable in stream ads allows the user to skip the ad after five seconds and can be shown before, during or after content displayed onscreen.
Non-skippable in stream ads can be shown before, during or after content displayed onscreen and viewers do not have the option to skip.
Bumper ads are non-skippable ads that are no longer than six seconds. They are clickable and typically effective on mobile. This format is best used for creating brand awareness and reach.
Outstream ads reach viewers through partner sites and are 100% percent viewable in high quality that plays between paragraphs of text and typically without sound. This format integrates seamlessly on desktop and mobile and is non-intrusive to the user experience.